Jun 11, 2021
Today on Fashion Crimes, we are
joined by Masha Titov, a fierce, badass woman who started a
lingerie line called TITOV that has limited drops, inclusivity of
sizes, and NO underwire (good riddance! Am I right?!). As a
production manager at Yeezy, Masha was working long hours traveling
to manufacturing facilities. In the middle of a 109° day, wires
digging in and boob sweat in all, she took off my bra at work.
Embarrassed and annoyed, she made it her mission to create lingerie
that doesn’t distract her from her busy life. She's inspired to
bring women lingerie that feels special and like it was made for
TITOV has been featured on Boston Globe, NBC, ELLE,
Boston Magazine, Boston.com along side with hosting pop ups in
collaboration with Rebecca Minkoff (we love a good Rebecca Minkoff
moment), private pop ups in Milan, Italy during fashion week, and
virtual events supporting great causes like I Support The Girls. She’s here today to share why she decided to
start a lingerie line and speak about her dreams for the future of
her TITOV; you won’t want to miss it!
In This Episode:
- [03:43] Masha’s quest to make the bras that are
comfortable, supportive, pretty, unique and don’t give you the
dreaded uni-boob that sports bras do (thank you!).
- [08:07] The exhausting process Masha goes
through to source elastics from manufacturers
- [12:29] Masha prides her company on exceptional
- [18:42] How long TITOV Label has been in
business and how people are finding out about TITOV.
- [24:05] What Masha’s vision for the future for
TITOV Label is and what she would like to achieve.
- [27:22] Debunking myths around how to wash and
maintain the life of her bras.
- [33:05] Where to find Masha on the
- A bra with no underwire doesn’t have to be
mundane or boring, Masha proves that with her lingerie line, TITOV
Label, where she creates comfortable, supportive, and unique bras
in an assortment of sizes.
- Masha’s number one priority in her business is
customer service. Her label provides exceptional customer service
that she prides herself on.
- Properly taking care of your bras will extend
their life. Masha provides tips to keep her bras in good, lasting
- Offering exclusive sizing is important to
Masha, providing everyone with the opportunity to become a
- How Masha is networking and promoting her
business. She credits Pinterest as a good tool to get new eyes on
TITOV Label Website - https://titovlabel.com
TITOV Label Instagram - https://www.instagram.com/titovlabel/
TITOV Label Facebook - https://www.facebook.com/titovlabel
TITOV Label Twitter - https://twitter.com/titovlabel?lang=en
TITOV Label TikTok - https://www.tiktok.com/@titovlabel?lang=en
TITOV Label Pinterest - https://www.pinterest.com/titovlabel/
---End of show notes ---
- “I like to say he (Nolan) has seen more boobs
in his lifetime than most straight men.” - Holly
- “I would say that's like my number one, it's
always my number one. I will drop everything to answer customer
service.” - Masha Titov
- “If you're thinking about being a fashion
designer, if you're thinking about your product, a story, anything,
if you try it, the universe will align” - Holly
- “A big, big thing. Don't hang your bras off the
straps when you store them.” - Masha Titov
- “I put on the other day, like my crazy outfit,
just to go to the coffee shop. Cause I was like, you know what? I
have no other excuse to wear this stuff.” - Nolan